A
Complex information needs a clear story
Shape information, evidence and ideas into a structure people can understand, remember and act on.
- Presentations and visual narrative
- Brand and institutional content
- Interview and documentary stories
Film · Communication · Creative Collaboration
Make complex ideas clear,
visible and workable.
When an organisation needs to communicate on camera, explain a complex subject, shape a content direction or move a cross-cultural team forward, Liu Chu-Ying (Jim Liu) brings together directing, teaching and international production experience. He is an Assistant Professor in the College of Communication at National Chengchi University and holds a PhD in Film Studies from the University of Southampton.
LIU CHU-YING · FILM · MEDIA
Good communication does not make an idea louder. It makes it clearer, more credible and easier to act on.
02
Common needs
Start with what needs to work.
B
On camera, credibility matters
Help executives, founders and specialists communicate naturally, clearly and in a way that fits their role.
C
Teams need a shared direction
Use intention, listening, feedback and rehearsal to bring creative ambition and practical execution into alignment.
D
Cross-cultural work needs real alignment
Address expectations, roles, working rhythms and decisions beyond literal translation across Asian and international teams.
International practice & media
Across UK sets, teaching studios, international media and cultural exchange.
03
Background & experience
Professional context for a potential collaboration.
Current appointment
Assistant Professor
College of Communication
National Chengchi University
2025 — present
At NCCU, Jim teaches Screen Character Creation and Performance Techniques and Popular Music and Mass Culture Studies, bringing production, directing and international project experience into the classroom.
2016
PhD, Film StudiesUniversity of Southampton
2008
MA, Performing ArtsNational Taiwan University of Arts
04
Possible collaboration
Practical areas for organisations, creative industries and professional learning.
Each can be shaped around the audience and context as a lecture, workshop, course, facilitated session or advisory conversation.
P01
Executives · Spokespeople · Public-facing specialists
Executive Camera Presence & Media Training
Build clear, credible and natural communication for interviews, internal video, keynote recording and public-facing media.
Possible directions
- Message architecture and audience intent
- Camera presence, voice and non-verbal communication
- Interview simulation, playback and directed feedback
P02
Managers · Creative leads · Project teams
Director-led Communication & Team Leadership
Translate directing practice into practical tools for alignment, feedback, trust and decision-making under pressure.
Possible directions
- Defining intention and shared direction
- Briefing, listening and actionable feedback
- Rehearsal methods for difficult conversations and team scenarios
P03
Founders · Brand leaders · Communications teams
Founder-led Short Video & Brand Presence
Develop a sustainable short-video voice that connects personal authority with the organisation’s real purpose.
Possible directions
- Positioning the speaker and choosing useful content pillars
- Writing for speech, camera and short-form rhythm
- Performance coaching and a practical filming clinic
P04
Leaders · Educators · Researchers · Project teams
Story-led Presentations & Visual Narrative
Turn complex information into a coherent story that audiences can follow, remember and act upon.
Possible directions
- Audience, stakes and the narrative spine
- Sequencing evidence, images and ideas
- Presentation rehearsal with performance-aware feedback
P05
Brands · Foundations · Cultural organisations
Brand & Institutional Documentary Storytelling
Develop credible, human-centred stories from real people, interviews and environments for organisations with something meaningful to communicate.
Possible directions
- Finding the human point of view behind an institutional subject
- Interview design, listening and story discovery
- Shaping documentary material for clarity, trust and attention
P06
Labels · Artist teams · Festivals · Cultural brands
Popular Music Industry, Artist Identity & Audience Culture
Connect popular-music research with the practical questions of artist identity, cultural positioning, audiences and changing media environments.
Possible directions
- Genre, industry context and cultural positioning
- Artist image, performance and media narrative
- Fans, communities, audience interpretation and cultural risk
P07
Artists · Management teams · Music-content creators
Music, Performance & Audiovisual Identity
Bring directing, performance and audiovisual analysis together to develop a coherent relationship between sound, image and artist presence.
Possible directions
- Translating music and artistic intention into visual language
- Directing the performer for camera and live-session formats
- Building continuity across music video, live, promotional and social content
P08
International teams · Institutions · Regional brands
Cross-cultural Creative Communication in Asia
Use experience across Asian and international productions to improve briefs, expectations and collaboration across languages and working cultures.
Possible directions
- Reading context beyond literal translation
- Aligning creative intention, roles and decision-making
- Case-based rehearsal for cross-border projects and partnerships
The form of any collaboration depends on its context, participants and purpose. A conversation may lead to a lecture, workshop, course, research exchange or a longer programme.
Contact ↘05
About
Research, teaching and production in one working context.
Based in Taiwan, Jim trained academically in the United Kingdom and has worked across Asian and international screen production. These experiences shape how he approaches content, people and cross-cultural collaboration.
His work spans film and media research, teaching, directing, performance knowledge, popular music and audience culture.
He is available for academic collaboration, visiting teaching, executive and organisational learning, speaking, workshops and selected creative leadership.
A clear boundary
Person here. Production company there.
This site presents Liu Chu-Ying's academic work, teaching and applied professional knowledge. Production services, client delivery, crews, logistics and regional production capability belong to Senshi Productions.
Visit Senshi ProductionsContact
Start with the problem you are working on.
If you are planning a talk, workshop, executive communication programme, content strategy, popular-music project or cross-cultural collaboration, write with the context and need.
liuchuying@gmail.com