Collaboration area · Liu Chu-Ying / Jim Liu

Music Positioning & Cross-media Content

For Music creators · Bands · Music-degree applicants · Schools, labels and cultural-content teams

If you have the work or talent but cannot yet explain who you are or help collaborators and audiences understand it, this offer brings the music, person and audience into one direction. It can then develop into a pitch, visual identity, music video, music documentary, podcast, application portfolio or sustainable cross-media content.

Liu Chu-Ying leading a live workshop discussion at LADA in the UK
LADA workshop · United Kingdom

A tailored working process

Clarify the goal first, then shape the right content, practice and outcome.

  1. Define the musical direction, personal qualities, audience and memorable position
  2. Turn songs and ideas into a pitch, artist biography, visual direction and sustainable content themes
  3. Develop music videos, music documentaries, live sessions, podcasts or portfolio presentation

Bookable ways to work together

Choose the closest starting point. The work is then shaped around the audience and outcome.

Music Positioning Sprint · 1–2 sessions

Clarify the work, personal identity, audience, pitch and the next content move.

Screen-content Development · Half or full day

Turn one song or artist concept into a music video, live session, music documentary or podcast proposal.

Work & Content Development · 4–8 weeks

Move from positioning and content design toward a pilot or sample work, with recording, screen and specialist collaborators added when useful.

Music-application Portfolio · Timed to deadlines

Shape the portfolio, interview story and on-camera presentation around the target programme.

Teaching background · Popular Music and Mass Culture Studies at NCCULiu Chu-Ying teaches the related NCCU course. This industry-facing offer is designed separately around the creator’s, school’s or organisation’s practical goal, with customised exercises and deliverables.

Start with a focused conversation

Define the audience, context and goal—then choose the right way to work.